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Gen Z is ditching the stars for real, relatable brand endorsements

Gen Z is ditching the stars for real, relatable brand endorsements

BNN-Spider
24 May 2025, 05:44 GMT+10

Gen Z is ditching the stars for real, relatable brand endorsements

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BCCI to announce India's squad for upcoming five-match Test series against England tomorrow

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"Jos is going to be a big loss for us": GT batter Sherfane Rutherford on Butler's absence in IPL playoffs

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"Jos is going to be a big loss for us": GT batter Sherfane Rutherford on Butler's absense in IPL playoffs

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Charlotte Edwards era begins in style as England outclass West Indies in T20I opener

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Steven Smith set for brief MLC 2025 stint with Washington Freedom amid tight international schedule

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West Indies Test captain Chase reveals "ultimatum" from mother helped him "carry" his cricket to "next level"

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IPL 2025: Mumbai Indians signs Jonny Bairstow, Richard Gleeson, Charith Asalanka

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Ireland Curtis Campher, Craig Young ruled out of three-game series against West Indies due to injury

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Adil Rashid backs Brook to balance white-ball captaincy with Test role

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"100 Test wickets would be really special...": Zimbabwe pacer Blessing Muzarabani

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The ultimate guide to WTC final as Australia seek to defend title

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IPL 2025: KL Rahul accomplishes unprecedented century milestone during GT clash

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IPL 2025: KL Rahul accomplishes unprecedented century milestone during RR clash

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IPL: KL Rahul completes 8,000 runs in T20 cricket, surpasses Virat Kohli to become fastest Indian to reach milestone

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Emirates receives Tourism delegation from Jamaica at ATM 2025

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Fraser-Pryce beaten by Jamaican starlet Tia Clayton in Doha

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Abu Dhabi key platform for UAE-Caribbean literary collaboration: Jamaican author

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Mark Dial trial- I didnt want to get shot in the face

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Dont guess what Gen Z thinks. Just know it... with ET Snapchat Gen Z Index

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Thermo Fisher Scientific introduces next-generation TruNarc handheld narcotics analyzers

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Linear TV drives higher ad attentiveness than digital platforms- Study

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BCCI to announce India's squad for upcoming five-match Test series against England tomorrow

Kingston News.Net

"Jos is going to be a big loss for us": GT batter Sherfane Rutherford on Butler's absence in IPL playoffs

Kingston News.Net

"Jos is going to be a big loss for us": GT batter Sherfane Rutherford on Butler's absense in IPL playoffs

Kingston News.Net

Charlotte Edwards era begins in style as England outclass West Indies in T20I opener

Kingston News.Net

Steven Smith set for brief MLC 2025 stint with Washington Freedom amid tight international schedule

Kingston News.Net

West Indies Test captain Chase reveals "ultimatum" from mother helped him "carry" his cricket to "next level"

Kingston News.Net

IPL 2025: Mumbai Indians signs Jonny Bairstow, Richard Gleeson, Charith Asalanka

Kingston News.Net

Ireland Curtis Campher, Craig Young ruled out of three-game series against West Indies due to injury

Kingston News.Net

Adil Rashid backs Brook to balance white-ball captaincy with Test role

Kingston News.Net

"100 Test wickets would be really special...": Zimbabwe pacer Blessing Muzarabani

Kingston News.Net

The ultimate guide to WTC final as Australia seek to defend title

Kingston News.Net

IPL 2025: KL Rahul accomplishes unprecedented century milestone during GT clash

Kingston News.Net

IPL 2025: KL Rahul accomplishes unprecedented century milestone during RR clash

Kingston News.Net

IPL: KL Rahul completes 8,000 runs in T20 cricket, surpasses Virat Kohli to become fastest Indian to reach milestone

Kingston News.Net

Emirates receives Tourism delegation from Jamaica at ATM 2025

Kingston News.Net

Fraser-Pryce beaten by Jamaican starlet Tia Clayton in Doha

Kingston News.Net

Abu Dhabi key platform for UAE-Caribbean literary collaboration: Jamaican author

Kingston News.Net

Mark Dial trial- I didnt want to get shot in the face

Kingston News.Net

Dont guess what Gen Z thinks. Just know it... with ET Snapchat Gen Z Index

Kingston News.Net

Thermo Fisher Scientific introduces next-generation TruNarc handheld narcotics analyzers

Kingston News.Net

Linear TV drives higher ad attentiveness than digital platforms- Study

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BWC- Ohio officers turn shoplifting call into a teachable moment for teen

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Bankruptcy court dismisses insolvency plea against Dentsu Communication India

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Video- Grappler stops fugitive wanted for shooting at deputy

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After antitrust raids, Indian ad group warns against pricing coordination

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Christopher Schurr won't face retrial in 2022 Grand Rapids police shooting of Patrick Lyoya

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Ex-Philadelphia officer Mark Dial convicted in fatal shooting of Eddie Irizarry during traffic stop

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International brands tap IPL's potential to boost visibility, reach

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Gen Z is ditching the stars for real, relatable brand endorsements

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Kohli retires from Tests- How his brand value is set to soar

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Deals, desi, and digital- Decoding Gen Zs shopping trinity

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RCB drags Uber India to court over Travis Head ad, calls it 'disparaging'

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Supreme Court 9-0 in highly anticipated Barnes v. Felix use of force case

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IPL 2025 ad revenue projected to hit $600 million due to rights consolidation- MPA

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Video- Stop sticks end pursuit after woman strikes Ohio cruiser, flees traffic stop

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Police1 columnist Kathleen Dias wins 2025 Neal Award for column focusing on rural law enforcement

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Hyundai Motor India banks on integrated marketing strategy to drive engagement

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ET Snapchat Gen Z Index- How India's Gen Z-ers live, work and spend money

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JioStar rides Pushpa 2 wave, seals 28-brand TV blitz without revealing ad windfall

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CCI found global ad agencies colluded on fees, document shows

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Honolulu-L.A. United flight turns back after bomb threat in lavatory

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New Law Proposed To Crack Down On Mobile Phone Use While Driving 23-05-2025

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Museum research coordinator dives into Park Citys mining history - Park Record

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Fox Television Stations One Hour Special Examines the 5 Years After George Floyd

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Not All AI Is for Profit. Meet Googles Civic Tech Experiment.

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Jacobs PC Represents LuxUrban Hotel Group in Ongoing Legal Matters

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Non-Profits Reject Foreign Agents Law in El Salvador - Havana Times

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Fox and IndyCar Put Faces to Indianapolis 500 With Help From Macy's and Letterman

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How the Lilo & Stitch Marketing Team Avoided an Ugly Sonic Glitch

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Calgary Police Commission won't say if former chief received severance pay

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North America News

Daily World Briefing, May 24
Daily World Briefing, May 24

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"If they're to sell it in America, I want it to be built in the US": Trump
"If they're to sell it in America, I want it to be built in the US": Trump

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Era of uncontested US dominance over Vance
Era of uncontested US dominance over Vance

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US Congressman Ro Khanna condemns Trump's decision on Harvard international student ban
US Congressman Ro Khanna condemns Trump's decision on Harvard international student ban

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Legendary singer Billy Joel cancels tour after diagnosis with brain disorder
Legendary singer Billy Joel cancels tour after diagnosis with brain disorder

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We negotiated between militaries: Jaishankar refutes Trump's claims on cessation of hostilities
We negotiated between militaries: Jaishankar refutes Trump's claims on cessation of hostilities

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International News

Trump lashes European Union, imposes 50% tariffs
U.S. dollar dives, global stocks sink as Trump escalates trade war

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Court: Delta can sue after outage canceled 7,000 flights
Court allows Delta to sue CrowdStrike over July computer outage

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Bipartisan group of US lawmakers introduce bill to boost nuclear power
US senators push to counter global nuclear influence of China, Russia

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Probe of Mexican ship crash into Brooklyn Bridge centers on engine
Officials investigate tugboat’s role in Brooklyn bridge collision

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US Justice Dept takes next steps to merge ATF and DEA, sources say
DOJ Proposes DEA-ATF merger in major restructuring effort

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Spain blocks more than 65,000 Airbnb holiday rental listings
Airbnb faces mass listing removal in Spain over violations

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Families of 737 MAX crash victims to oppose Boeing-DOJ deal
Legal challenge looms over Boeing's DOJ settlement in MAX crash cases

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Southern California Edison to spend $6.2 billion to curb wildfire risk
$6.2 billion wildfire mitigation plan by Southern California Edison

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Appeals court lifts block on Trump order limiting federal union rights
Union rights curbed as court sides with Trump administration

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Severe storms kill at least 25 in Kentucky and Missouri
Deadly storms tear through US Midwest, leaving trail of destruction

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